Guest Image Evaluation... login?

I downloaded the 30 day evaluation for RHEL 6.5 x86_64. There were no .iso download options, just a KVM guest file. After downloading, I converted it to a VirtualBox .vdi and loaded it up as a virtual hdd on my Ubuntu 13.10 x86_64 host. The VM booted. I expected some sort of setup to occur, but got a prompt instead.

I did not see anything about passwords coming with this. I read elsewhere in the community forum about a .pem key to ssh into the guest. I saw nothing like that when I downloaded it. This one has me stumped - any ideas?

Jay