Missing GUI for RHEL Server 7.4 (Maipo)

I downloaded and installed RHEL Server 7.4 (Maipo). It said it installed fine. I rebooted. I got a shell / command line login. I was expecting it to come up with a GUI. What did I do wrong?

I realize it's a "Server" and might not have a GUI, but my work associate has a VM that self identifies as RHEL Server 7.4 (Maipo), and it DOES have a GUI. I'm inquiring with him in parallel to posting this question.

I downloaded "Red Hat Enterprise Linux 7.4 Binary DVD" from https://access.redhat.com/downloads/content/69/ver=/rhel---7/7.4/x86_64/product-software , actual link https://access.cdn.redhat.com//content/origin/files/sha256/43/431a58c8c0351803a608ffa56948c5a7861876f78ccbe784724dd8c987ff7000/rhel-server-7.4-x86_64-dvd.iso?auth=1529022286_4d01db7264fe9622f6365f5d72696305

Thanks very much for your help.