subscription manager shows "insufficient" after building a instance

I have added an activation key and when I boot an instance it "seems" to register but when I do a "subscription-manager status" I get back this

[root@jbosscontroller ~]# subscription-manager status
+-------------------------------------------+
System Status Details
+-------------------------------------------+
Overall Status: Insufficient

Red Hat Enterprise Linux OpenStack Platform Self-Supported Business Partner NFR:
- Guest has not been reported on any host and is using a temporary unmapped
guest subscription

thanks