Not able to block a website using firewall-cmd rich-rules

$ firewall-cmd --zone=public --list-all
public (default, active)
interfaces: eth0 tun0
sources:
services: dhcpv6-client openvpn ssh
ports: 1194/tcp 1194/udp
masquerade: no
forward-ports:
icmp-blocks:
rich rules:
rule family="ipv4" source address="63.236.0.247" drop
rule family="ipv4" source address="63.236.0.239" drop
rule family="ipv4" source address="63.236.0.233" drop
rule family="ipv4" source address="63.236.2.233" drop
rule family="ipv4" source address="63.236.0.249" drop
rule family="ipv4" source address="63.236.0.248" drop

$ wget 89.com
wget 89.com
--2015-07-23 10:33:21-- http://89.com/
Resolving 89.com (89.com)... 63.236.2.233
Connecting to 89.com (89.com)|63.236.2.233|:80... connected.
HTTP request sent, awaiting response... 302 Found
Location: http://www.89.com/ [following]
--2015-07-23 10:33:23-- http://www.89.com/
Resolving www.89.com (www.89.com)... 63.236.0.239, 63.236.0.247, 63.236.0.248, ...
Connecting to www.89.com (www.89.com)|63.236.0.239|:80... connected.
HTTP request sent, awaiting response... 200 OK
Length: unspecified [text/html]
Saving to: 'index.html'

[ <=> ] 56,282 77.5KB/s in 0.7s

2015-07-23 10:33:25 (77.5 KB/s) - 'index.html' saved [56282]

I hope to be able to block this website but wget succeeds.