How to change endpoint location generated by wsprovide?

Issue

I executed wsprovide with a EJB class[1] and the EJB class name is used to the generated endpoint location[2]. How to change endpoint location generated by wsprovide?

[1]

@Stateless  
@WebService(
  name = "HelloWorldEjb3WebService",
  targetNamespace = "http://examples.com/servers/jboss/samples/examples/webservices/basic/statelessSession/ejb3",
    serviceName = "HelloWorldEjb3Service")  

public class HelloWorldEJB3 implements HelloWorldInterface {  
  public String sayHello(int num, String s) {    
    System.out.println("sayHello in the HelloWorldEJB3 has "+  
      "been invoked with arguments " + s + " and " + num);  

    String returnValue = "This message brought to you by the "+  
      "letter "+s+" and the number "+num;  

    return returnValue;  
  }  
}

[2] http://localhost:8080/xxx/HelloWorldEJB3