How to add third party software to Satellite server for provisioning

I inherited a Satellite server, and struggle with some basic configuration. I pour through the documentation and the RedHat website and really have found nothing.

 I have a couple of third party applications (TSM, etc) which need to be installed on every server.  How do I integrate these into Sat, so this is part of the Sat process (all servers will use the same package).

Without Sat, I would have a NAS FS structure, unpack the tar there, and do a yum localinstall.

How would I push this out to ALL my RedHat servers?