"Snapshot isolation transaction aborted due to update conflict" in JBoss EAP

Issue

• Configured datasource with the following

  <new-connection-sql>SET TRANSACTION ISOLATION LEVEL SNAPSHOT;</new-connection-sql>
  

• Encountering the SQL Server Exception below during row update

  ... java.sql.SQLException: Snapshot isolation transaction aborted due to update conflict. You cannot use snapshot isolation to access table 'dbo.SOMETABLE' directly or indirectly in database 'SOMEDB' to update, delete, or insert the row that has been modified or deleted by another transaction. Retry the transaction or change the isolation level for the update/delete statement.
      at net.sourceforge.jtds.jdbc.SQLDiagnostic.addDiagnostic(SQLDiagnostic.java:368)
      at net.sourceforge.jtds.jdbc.TdsCore.tdsErrorToken(TdsCore.java:2820)
      at net.sourceforge.jtds.jdbc.TdsCore.nextToken(TdsCore.java:2258)
      at net.sourceforge.jtds.jdbc.TdsCore.getMoreResults(TdsCore.java:632)
      at net.sourceforge.jtds.jdbc.JtdsStatement.processResults(JtdsStatement.java:584)
      at net.sourceforge.jtds.jdbc.JtdsStatement.executeSQL(JtdsStatement.java:546)
      at net.sourceforge.jtds.jdbc.JtdsPreparedStatement.executeUpdate(JtdsPreparedStatement.java:504)