Falcon is a universal platform providing voice, video, SMS, MMS, USSD, call completion and a wide range of other leading edge mobile services. It is a common platform for all the above mentioned solutions. The platform and its services are suitable for mass market, small and medium businesses and corporate customers markets allowing operators to share common resource pool for different subscriber segments, lowering entry barrier and increasing time to market. Virtualization of platform resources allows offering sub platforms for external business customers, opening new opportunities via the Application Service Provider (ASP) mode. Falcon provides real competitive advantage measured in both hard factors like significant revenue increase as well as soft factors including image of the innovator and market leader, differentiation from competition and subscribers' satisfaction. Available services based on Falcon can be highly customized to particular needs and internal operator's infrastructure. New applications can be delivered on Falcon platform as software upgrade modules, without the need to reconfigure the hardware infrastructure. Experience from past Falcon projects proves, that both the philosophy behind Falcon platform and Wind Mobile proactive approach to mobile services deployment process guarantee commercial success of each service.