Reflexis RetailAction Manager(tm) drives consistent store execution of corporate initiatives such as sales promotions, merchandising programs, loss prevention controls, store resets, product recalls, and corporate newsletters. Tasks are defined by corporate merchandise and operational planners. Tasks receive appropriate business and Gatekeeper reviews and are launched to selected regions, districts, and stores. The application leverages role based assignments to ensure that tasks are completed even when an employee goes on vacation, switches responsibilities, or leaves. Management can view task assignments and task completion status through an easy-to-use dashboard that delivers real-time execution visibility to all levels of the enterprise. Task-based alerts allow management by exception, and performance metrics deliver crucial feedback to planners and management.