The lifeblood of a web site is the content. As sites add more functionality and link more parts of the business internally and with the outside world, the ability to manage the content becomes a critical factor, both in time and cost. The trick in running your web site, then, is in how well you manage its content -- not how well it manages you. enTouch.cms has many advanced features that rival packaged products that are beyond the budgets of most organizations. It is the inexpensive, open source alternative to installing new or upgrading code-based systems. Its componentized, application-level framework architecture facilitates the rapid addition of new functionality that is always in-sync with the current processes. Most businesses have a style manual or similar quality control method to preserve the look and feel of their web site and marketing collateral.-enTouch.cms goes one step farther with easy to use screens that can be tailored to meet your special requirements.-The result is a system that will not only provide style and content guidance, but unless authorized by designated personnel, will only allow content that meets company marketing standards.-Other enTouch.cms features include: •Web-based content management allows for distributed authoring by multiple non-technical personnel. •Manages document access when varied security levels and/or readership categories are required. •Approval workflow that ensures that all content is routed through a defined process before it is posted to the site. •Management oversight of the approval process. •Publish and Expiration dates that allow for content to automatically publish and/or expire on pre-defined dates. •Acceptance of HTML enhanced content from technical staff. •Facilitates management of multi-language sites. •Built-in style management and control. •Spot marketing capability to place individual promotions throughout the site. •Spot marketing can also run on an independent timetable from site content. •Outbound marketing to allow for easy creation of email campaigns, management of user groups and bulk-email delivery. •Full campaign management for coordinated marketing efforts with reports and success percentages.