Provides effective business intelligence (BI) to help retailers better understand their business, make more informed decisions, and execute with the confidence that they are positively impacting the top and bottom lines. Represents next-generation BI with functionality built on the Oracle Business Intelligence and data warehouse standard platform and technology. Comes pre-integrated with a wide range of Oracle Retail solutions. Provides a set of comprehensive and compatible retail-specific BI apps. Integrated with the Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud.