EDMS combines the power of human heuristics, a business rules engine, predicitive models, and a knowledge repository, to automate the process of making operational decisions. People sometimes make mistakes, have a bad day, or may be subject to a personal bias. A computer on the other hand is subject to none of those faults and can consistently make highly accurate decisions, in a fraction of the time and cost that an employee can. In addition an EDMS ensures that corporate strategy and governmental regulations are always followed. The software not only has the ability to predict future outcomes based upon historical events, but can also make a recommendation on a course of action to follow. Potential uses for an EDMS include the real-time pricing of goods and services, making product recommendations that are targeted toward one specific customer, deciding if a transaction, application or claim is valid, and diagnosing a patient's condition and prescribing a treatment regimen. No other competing technology supports the concept of "one on one" marketing as well as EDMS. Using intelligent software to provide advice will drive additional revenues into your firm and increase overall customer satisfaction. In addition it will allow you to hire less skilled workers, increasing profitability even further.