The tremendous success of The Education Connection® introduced many churches, service groups, scouting, citywide athletic groups, and other organizations to the concept of outbound dialing. Through automatic outbound messages delivered by their local school districts, many in the communities started to question how they might be able to utilize the powerful communication tools found in The Education Connection®. Because The Education Connection® was designed specifically for the education market and was targeted to service an entire school district, the product offered more features than most small community groups needed or could afford.