Your Siebel Customer Relationship Management (CRM) application manages the 360-degree view of your customers. Your CRM application collects and maintains business-critical data, from sales opportunities to customer service requests. However, ineffective data management can degrade application performance, increase storage and management costs, and cause your organization to miss out on enhancing customer satisfaction levels. InfoSphere Optim Solutions for Siebel CRM provide proven, effective management of Siebel CRM data throughout its lifecycle. InfoSphere Optim utilizes Siebel CRM logic and validation rules, managing application data at the business object level. Seamless integration with Siebel CRM ensures that your data is always accessible through a consistent and familiar interface, putting the right information in the right hands at the right time. Part of an overall information governance strategy, InfoSphere Optim helps organizations manage application data growth, streamline test and development projects, and improve data privacy and protection. With InfoSphere Optim, align continuous control of your Siebel CRM data with business objectives to optimize performance, control costs and mitigate risks. Archive Siebel® data at the business object level to preserve data integrity, and manage archived Siebel CRM data according to its business value. Manage larger call volumes, while reducing the average cost per call. Enable seamless access to current or archived data using familiar Siebel displays. Streamline application upgrades to leverage new application enhancements. Leverage test data management best practices to extract subsets of Siebel® data and build realistic, “right-sized” test databases. Automate test result comparisons to identify differences and anomalies. Support compliance with privacy regulations and corporate governance standards and protect privacy by de-identifying confidential data across non-production environments. IBM® InfoSphere® OptimTM Test Data Management Solution for Siebel CRM helps you to build realistic and right-sized non-production databases. It allows you to easily extract a selected subset of data from your production Siebel CRM database and insert the data into a separate Siebel instance, avoiding the expense and effort of maintaining multiple clones of your production database. By copying data from your production database to a separate instance of Siebel CRM, you can furnish your Siebel testing environments, establish or refresh your training environment, and support demonstrations of your Siebel software.