PowerHub E&P Enterprise and Data Services Business Challenge As a developer, are you constantly challenged by your management to integrate your data stores with your E&P application environment? Or have you integrated your existing data stores with your applications, but are finding maintenance of these integration points difficult and time consuming? PowerHub software is infrastructure or middleware that provides two basic types of services: Enterprise services, such as on-the-fly cartographic conversion, wellbore calculations (TVD, TVDSS, etc.), automation of data synchronization (in combination with Advanced Data Transfer™), etc across your IT environment Data services, such as a data dictionary for metadata, create/read/update/delete data access capabilities, etc. Ultimately, these services enable the access of data from data stores to software applications to enable workflows in your DecisionSpace environment and greater yet, your Digital Asset. The advantage of using PowerHub (as a standard piece of infrastructure versus cobbling together data stores and applications), is that it: Provides out-of-the-box features that ease data management, Reduces the time it takes to build data store connections, Provides a consistent integration model within the business.These features ultimately result in time, effort, and maintenance cost savings, while allowing your organization to make the best use of its data resources. The PowerHub Software Development Kit (SDK) specifically allows customers to build the connections between their thick-client applications (via JDBC) or Web-based applications (via Web services) and PowerHub. Again, using PowerHub and the PowerHub SDK to expose data to custom or other vendor’s applications through a consistent API enables consistent integration and eases the workload.