ActiveInsight detects and reacts to events and patterns , in real-time, according to value-based patterns. Built to handle extreme transaction rates, it provides organizations with real-time, accurate and relevant visibility to their customer behavior or many other types of event patterns which are detected and fed according to behavioral paterns to become actionable business events. With ActiveInsight , up-sell and cross-sell opportunities are suddenly made visible, customer service issues addressed on time and dynamic content can be pushed according to marketing campaigns