When you want to deploy a JAX-WS service as a standalone Java application or in an OSGi container without Spring-DM, you must to implement the code that publishes the service provider.
31.1. When to Publish a Service
Apache CXF provides a number of ways to publish a service as a service provider. How you publish a service depends on the deployment environment you are using. Many of the containers supported by Apache CXF do not require writing logic for publishing endpoints. There are two exceptions:
deploying a server as a standalone Java application
deploying a server into an OSGi container without Spring-DM