ISO Image Won't Boot in VMWare

When I downloaded the image sat-6-isos--satellite-6-rhel-7-server-x86_64-2017-01-06T13.40-01; it won't boot when I try to boot to install it. Please advise what I should do. I did xfer the file from a MAC Book to a Windows PC, before connecting it to or loading it up to VMWare.

Thanks